Enron
/ Disciplines / Research / Branding / Packaging / Website
/ Typography / Klavika / Frutiger
Enron will keep its tradition as the giant provider of energy, but with focus on renewable energy. The five sided pentagon represents the 5 main renewable energy: Hydro-power, biomass, wind energy, solar, and geothermal.
/ Objective
The intention of this project was to select a brand that is dead, dying or defunct and identify its essence. Revive the brand by developing a new brand identity and by creating new brand extensions that open the company to a whole new audience while still remaining true to its original purpose. Comprehensive brand standard guidelines need to be made for this newly redesigned brand.

/ Approach
For this project I decided to rebrand Enron. The corporation was an American energy, commodities, and services company based in Houston, Texas. Enron’s downfall will certainly be remembered as one of the most notorious scandals in history. But, today Enron learned from its past and has changed for the better. Enron will define the new electricity market rules and be the leader in replacing nukes and fossil fuels with wind and solar technology. They believe that innovation is one of the keys to sustain competitive advantages and support growth.

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